Lamborghini’s First NFTs Include Real-World Space Items

Lamborghini is a big name in both the car industry and internet culture since the name is usually associated with wealth. According to their press release, they are now releasing an NFT collection titled, “Space-Time Memory” on auction. Apart from seeing the famous car manufacturer in this new field of technology, people were quite surprised that the company will actually link the digital art with actual real-world items from International Space Station (ISS).

What do the Lamborghini NFTs look like?

The company said that NFTs will come in 5 pairs of digital arts and physical memoirs. According to the press release, the five digital artworks will represent the car “lifting off towards the stars” at five different phases with amazing detail. The amazing detail I am writing about is not the casual 4K resolution, as the company says, the image has 600 million pixels with countless hidden details that one can find. However, you must have the image and see it for yourself if you want to see it in full resolution. Sample work is shared in the announcement before the auction as well. The picture is attached below.

Fabian Oefner Space-Time Memory 16t9 LNFT0005. Credit: Lamborghini

If you want to see more about how detailed the actual artwork is, a sample detail picture is provided by the company itself. It is reported that “What may look like a computer-generated image is in fact entirely created from elements of the real world: the artist captured more than 1500 individual parts of a real car.” Then it is told that it was “carefully assembled to create an artificial moment in time”.

The other part of the collection is the real-world International Space Station items. These 5 items consist of carbon-fiber pieces that the company sent to space for research in 2020. These carbon fiber pieces each have a QR code that links to their own specific image. These carbon-fiber real-life counterparts of the digital artworks are called the “Space Keys”. Other than that, they come within a futuristic tablet packaging. Here is the sample picture of the carbon fiber piece memoirs shared with the press:

Studio Oefner Space Key Hands Credit: Lamborghini

Media attention around NFTs and Lamborghini

While some say that the non-fungible token industry is a dangerous, environmentally harmful, and a big money-game revolving around the popularity of blockchain technology (Read: Meet Geoffrey Huntley: The Man Who Pirated All NFTs in Existence), big companies are jumping in the same market everyday (Read: Walmart Metaverse: Two Patent Applications Reveal A Questionable Digital Transformation). While this one surely will be a luxury item, it brings the question of if the non-fungible token market is actually here for the long run. With a lot of media attention and the well-known “Wen Lambo?”, the company seems to reach its target in marketing at least.

If you want to learn how to join the auctions for these items, the announcement made in the press release refers that it will be between February 1 and February 4. The auction duration also has a small reference made to the Apollo missions as the company says:

The auction for the first of the five NFTs will take place on nft.lamborghini.com start at 4:00 pm CET, while each of the other auctions will start and end 15 minutes later then their preceding one. Every auction will last for 75 hours and 50 minutes, the exact time it took Apollo 11 to leave Earth and enter the moon’s orbit.

Digital art, digital memoirs, and everything going digital are surely becoming a norm these days. The companies are taking new approaches to their marketing, work, and style while we are arriving at a dreamy future.

Oefner STME. Credit: Lamborghini

Disclaimer: This content is not sponsored and is purely for entertainment and informative purposes.